Dormant clients are revenue waiting to happen.
We build fully automated SMS and email reactivation systems that identify clients who haven't booked in 90+ days — and bring them back. Built, managed, and optimized for you.
Your best clients are slipping away — and most salons don't notice until it's too late.
The average salon loses 30% of its client base every year. Not because clients are unhappy — because no one followed up.
Your booking software tracks who's overdue, but it doesn't do anything about it. Those dormant clients sit in a spreadsheet while revenue walks out the door.
Manual outreach doesn't scale. Your front desk is already stretched thin — they're not going to call 200 lapsed clients this month.
An automated reactivation system that runs while you focus on the chair.
Relay Automation builds a custom SMS and email workflow that identifies your dormant clients — anyone who hasn't booked in 90+ days — and reaches out with personalized, well-timed messages that feel human. No templates. No spam. Just the right message at the right time.
Dormant clients forgotten in your booking system
Automated outreach bringing clients back every week
A complete reactivation system — built and managed for you.
Smart Client Segmentation
We connect to your booking system and automatically identify clients who haven't visited in 90, 120, or 180+ days — segmented by service type, spend history, and visit frequency.
[Placeholder: Diagram of n8n workflow connecting booking system data to SMS/email outreach]
Personalized Sequences
Multi-touch outreach sequences tailored to each client segment. Messages feel personal — not like mass marketing.
[Placeholder: Visual representation of a multi-touch email and SMS reactivation sequence]
Automated Scheduling
Every outreach message includes a one-tap booking link. Clients go straight from SMS to your calendar — no phone calls, no apps, no friction.
[Placeholder: Diagram of one-tap booking flow from SMS to calendar]
Weekly Performance Reports
Every week, you'll receive a clear, concise report showing who was contacted, who responded, and who rebooked — delivered straight to your inbox. No login required. No software to check.
[Placeholder: Sample Weekly PDF Report showing reactivation metrics]
Ongoing Optimization
We monitor performance weekly, A/B test messaging, and continuously improve your reactivation rates over time.
[Placeholder: Illustration of A/B testing logic for automated messaging]
More revenue. Less busywork. Zero guesswork.
Recover revenue you're already losing
Identify past clients ready to come back with precision. We analyze your historical data to find hidden opportunities and trigger reactivation workflows automatically, all behind the scenes.
Zero effort from your team
We handle the heavy lifting. Build, run, and optimize your automation cycles without any additional training, technical hires, or software management on your end. Everything runs autonomously.
Messages that feel human, not automated
Say goodbye to generic templates. Our warm, personal, on-brand SMS and emails maintain the integrity of your voice while driving high response rates from your audience, without you lifting a finger.
Clear weekly reports on what's working
Every week, you'll get a straightforward report delivered to your inbox — who was contacted, who opened, who booked. No dashboards to check. No software to learn.
Continuously improving results
Optimization is built-in. We constantly A/B test subject lines, messaging formats, and send times automatically to ensure your reactivation rates only improve over time.
Ready to see it in action?
Live in two weeks. No effort required.
Book a Discovery Call
Tell us about your salon, your client base, and your booking system. We'll assess the opportunity and map out your reactivation strategy.
We Build Your System
We connect to your booking platform, segment your dormant clients, write your outreach sequences, and configure everything — done-for-you in under two weeks.
Clients Start Rebooking
Your reactivation system goes live. Dormant clients start receiving personalized outreach, and you see bookings come in — with weekly reports delivered straight to your inbox.
Automate the client lifecycle with surgical precision.
Our system sits silently behind your existing booking software, identifying when a client has drifted away and gently inviting them back with the right offer at the right time.
[Placeholder: Visual representation of a seamless, behind-the-scenes reactivation workflow from booking system to client rebooking]
What a typical reactivation looks like — by the numbers.
The Setup
- — Client database: 1,200 total clients
- — Dormant (90+ days): ~360 clients (30%)
- — Reactivation campaign: SMS + email, 4-touch sequence over 21 days
- — Average ticket: $85
Projected Outcomes
Based on industry benchmarks for SMS/email reactivation campaigns in the salon and medspa space. Individual results will vary.
“These aren't promises — they're what the data says is possible.”
Pricing
Simple pricing. No contracts. Cancel anytime.
One-time setup: $997
- check Custom client segmentation & targeting
- check Personalized SMS + email sequences (written for you)
- check Booking system integration
- check Weekly performance reports (delivered to your inbox)
- check Ongoing A/B testing & optimization
- check Dedicated account manager
No long-term contracts. Month-to-month. Pause or cancel anytime.
[Placeholder: Illustration of automated reporting workflow from data analysis to email delivery]
Enterprise Grade Infrastructure
While our pricing is accessible for mid-market teams, our infrastructure is built for scale. Security, redundancy, and performance are baked into every layer of the Relay Automation platform.
Learn about our security protocols arrow_forwardAutomate your client reactivation.
Relay works in the background to bring back lost clients, fill empty chairs, and maximize your revenue without you lifting a finger.
Questions you're probably asking.
We integrate with most major salon and medspa platforms — including Vagaro, Fresha, Boulevard, Mindbody, and Square Appointments. If you use something else, we'll confirm compatibility on your discovery call.
Most systems are live within 10–14 business days. We handle everything — connecting to your booking platform, segmenting your client list, writing your outreach sequences, and configuring the automation.
No. Every message is written to sound like it came from your front desk — warm, personal, and on-brand. We don't use generic templates or obvious marketing language.
Our system syncs with your booking calendar in real time. If a client books an appointment through any channel, they're automatically removed from the reactivation sequence.
No. It's month-to-month. You can pause or cancel anytime. We don't lock you into annual commitments because we believe the results should speak for themselves.
Based on industry benchmarks, salon reactivation campaigns typically see a 15–25% reactivation rate in the first 30 days, with an 8–12x return on investment. We'll model projected results for your specific client base during your discovery call.
Nothing. We manage the system end-to-end — monitoring performance, A/B testing messaging, and optimizing send times. You'll get a weekly report, but there are no tasks on your end.
Ready to reclaim your client base?
Stop losing clients you've already earned.
Book a free discovery call and we'll show you exactly how many dormant clients are sitting in your system — and what it would take to bring them back.
Free 20-minute call · No commitment · Cancel anytime
